When Saatchi & Saatchi approached us to help create the DOOH campaign for EE, promoting their Gamestore, we were excited to dive in! We developed a series of visually striking stills, each featuring unique characters with different halves, designed to capture the attention of gamers.

In the second part of the project, we delivered animations that brought these characters to life, enhancing the overall campaign impact. Finally, we created game avatars for the AV assets that seamlessly blended with real actors, showcasing our ability to merge animation and live-action in a compelling way.